Tony Hill and Lindsay Jones – Pitch and Profit
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GETS SPONSORS FOR YOUR BLOG WITH A FEW EMAILS.
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Tony Hill and Lindsay Jones – Pitch and Profit
LAND VALUABLE SPONSORED BLOG POSTS WITH A FEW EMAILS.
WORKS IN AS LITTLE AS 30 DAYS (EVEN WITHOUT GREAT TRAFFIC)
Tony Hill
Tony here! A while ago a woman DMed me on X to help with her Pinterest and website. I was so impressed with her and her site’s potential that I joined as a partner.
Now, picture this: I’m looking at her traffic and I see where Google kneecapped her like so many other bloggers. No surprises there…but then I ask her: “Lindsay, what’s your revenue like?”
When she answered, I nearly choked on my coffee.
With traffic dwindling, how was she earning so much? She of course was delivering something good in exchange for that revenue but I couldn’t figure out what it was.
It wasn’t just ad revenue, it couldn’t be. So I was like.. “Let’s pause our conversation and you have to tell me what you’re doing”. She explained, then my mind was blown.
While her ad revenue was going down, she kept revenue up with sponsored blog posts.
She has over 20 years of experience turning websites into profit machines through strategic branding and sponsorships. She’s worked with top publishers like Rolling Stone, AOL, and more securing millions in sponsorships from major brands like Target, Walmart, and Procter & Gamble.
Once she went solo, she made about $450,000 with sponsorships for her personal site! She’s truly cracked the code: Her method scored Jon Dykstra, a friend of mine his first $7,200 sponsored post deal in just 30 days! As we speak, a $5500 sponsorship was just closed on a site of mine. So yeah, her method totally works.
I’ve partnered with her and she’s spilling all of her secrets for the first time ever in our brand new course “Pitch & Profit”. It’s her sponsorship expertise and my methodical approach rolled into one actionable program!
Because fact is: Do this right and all you need is a few emails to land sponsors. Do this wrong and you might blow your only chance to get one.
So if you’re looking to boost your site’s income, your traffic’s in the dumps, or you’re just starting and want to make your site irresistible to brands, Pitch & Profit is for you!
This is what this is all about…
Lindsay Jones
YOU ARE MISSING OUT ON ADDED REVENUE
Whatever your site is making right now with display ads and affiliate, if you don’t have sponsorship revenue…you are leaving money on the table. Here are 6 reasons why you want to focus on sponsor rev in 2025:
1. Tap into a vast opportunity
Here’s a secret: Brands are actively seeking to sponsor! BUT not many bloggers and niche site owners are offering them the opportunity to spend money, making this a huge opportunity for publishers when they do it right!
2. Double dipping RPM
When you create sponsored content… you can still run ads on these articles. Since these are about products and services, they tend to have higher RPMs because there is stronger or higher buyer intent. So you get to double dip – instant income for producing the content AND long-term RPM Boost… win/win!
3. Works in as little as 30 days
Here’s a real example of a 30 day timeline for my friend Jon: First email was sent Oct 9th 2024. After some back and forth, the $7,200 proposal was approved on October 29th, 2024. But as always, your mileage may vary since brands can take longer to respond. Make multiple deals, however, and you can have a conveyor belt of paying sponsors.
4. Just. Send. Emails.
I personally don’t mind hopping on Zoom, but not everyone likes calls. Good news: 98% of sponsors are pretty much email only, and for those 2% who want a call…the number they want to throw at you absolutely makes it worth it.
5. Q4 Income year-round
The best thing about the end of the year is that ad revenue goes through the roof. But when the new year rolls around, money dries up. With a few sponsors lined up, you can get the same Q4 income but year-round, putting an end to those feast & famine cycles we hate so much.
6. Safeguard your income
While we learned the lesson of not relying on Google for traffic, a problem could be relying on your ad network too much for revenue. This is especially true if you use AI. With a few hours per week and a few emails, you can safeguard your income from any ad network shenanigans.
As you can see, getting sponsors is one of the fastest ways to add a brand new profit center to your site. Sure, you could offer a service, but not everyone has an in-demand skill or likes to sell. Plus the fact that it’s email based and helps safeguard from any ad network up and down is just icing on the cake.
By now, you’re probably wanting to go and get sponsors for yourself, right? Don’t do it. Sponsorships are simple to get IF you do it correctly. It’s not something you can really force. Do it wrong, and you can turn off the sponsor you really want.
That’s why I and countless other bloggers I know couldn’t get a dollar when we tried on our own. What we were missing was Lindsay’s secret sauce:
The S.P.O.N.S.O.R Method™️
Here’s the cold hard truth: Sponsorships are fragile because you only have one opportunity to get in front of a sponsor. You have ONE SHOT. If you don’t present your site and a sponsorship in the right way, you could risk not being able to work with them again.
The S.P.O.N.S.O.R. Method™️ got Jon Dykstra a $7,200 sponsored post deal in less than 30 days. While I’ve just bagged a $5500 deal, I’m personally already working on a 5 figure sponsorship package, so you can say that I’ve gotten the sponsorship bug. If you don’t have much time to spare, no problem: You can totally do this in about an hour a day…but of course, the more brands you contact, the better!
The only sponsorship course for Niche sites & blogs
It’s a unique method that…
GETS SPONSORS FOR YOUR BLOG WITH A FEW EMAILS
If you do not want to sell high ticket items or services on your site, getting sponsors for your blog is pretty much the only game in town to quickly add a chunk of revenue to your site. And Pitch & Profit is the only course designed specifically FOR niche sites.
SEND A FEW EMAILS
I can’t say it enough: Once you figure out who’s a good fit for your site…All you need is to send a few templated emails to land most sponsors. Great if you don’t like to call anyone!
GET SPONSORSHIPS
Getting sponsors is the fastest way to generate income from your site unless you want to offer a service. So whether you are waiting for ads to kick in, or need to replace lost revenue due to traffic, sponsorships are the way to go!
AS LITTLE AS 30 DAYS
Best part? This works in as little as 30 days, and you only need a few hours per week, so it can totally be done part-time. The hardest part is probably being patient since brands like to take their sweet time to respond!
MILLION DOLLAR SYSTEM
Nothing about Pitch & Profit is theory. It’s the very same system that Lindsay used to generate millions in partnerships for clients & $450,000 for her own site! Her method got my friends their first sponsorship package
What’s Inside Pitch & Profit?
Important: This course is mostly text-based with screenshots, making this quite straightforward with no need to rewatch anything. (There are a few videos to demonstrate some step by step processes, looking over her shoulder). Absolutely everything is covered here, from getting your first sponsor in 30 days to getting them to sponsors again & again! Here’s what’s inside:
– The SECRET: How to hit minimum clicks (even if your traffic sucks)
– How to calculate your sponsorship rates
– Why even low-dollar sponsorships are worth it
– 5 ways to spot brands that align with your site
– 6 types of sponsorship packages brands love
– The sneaky way to get yourself noticed by sponsors
– How to use competitors to find valuable opportunities
– 5 must-haves of an attractive site
– Examples or REAL sponsored posts
– Scale: How to get beyond your first sponsor
– 3 Advanced tricks to spot non-obvious sponsors
– The 9-point launch checklist that keeps sponsors happy (& coming back for more)
– Real-life example of a 6 figure media kit
– 30 Days to your first sponsorship deal
– Crafting an irresistible sponsor magnet on your site
– Secrets of media kits that convert
– How NOT to get ignored by sponsors with this simple trick
– 6 Most attractive niches for sponsors
– Exactly WHEN sponsors are most likely to spend!
– Insider language that sponsors respond to
– 3 word-for-word emails to follow up (without being annoying)
– How to make the most out of every inch of your site
– More $$$: How to scale your rates confidently
– Exactly what to say for the 2% of sponsors who want to call
– & more!
Need the full list of modules?
Module 1: Introduction to Sponsorship Sales
– Welcome & Course Overview
– What Sponsorship Can Do for Your Website
– Types of Sponsorship Opportunities
– 30 Days to Your First Sponsorship Deal
– Creating a Brand and Website that Sponsors Will Want to Partner With
Module 2:
– How to Find Brands That Align with Your Website
– Look at What Your Competitors Are Doing
– Optional: Using SEMRush & Google Adwords
– Signing Up for THIS to Connect with Advertisers
Module 3:
– What you bring to the table
– Creating a Media Kit
– Collaborating with others
– Building a Sponsorship Package to Attract Brands
– Developing Unique Sponsorship Opportunities
– Increase your sponsorship packages
Module 4:
– Building Your List
– Who To Talk To
– How to Get on the Phone with Sponsors (Without the Nerves)
– Timing Your Pitch: Aligning with Sponsors’ Quarterly Budgets
– The Art of Effective Sponsorship Outreach
– How to Follow-Up Without Being Insanely Annoying
Module 5:
– You’ve Got a Bite, Now What?
– Sponsorship Proposal
– Refining Your Pitch
– Negotiating the Campaign Details
Module 6:
– Securing the Agreement
– Creating a Sponsorship Timeline
– Content Creation and Review Process
– Example Sponsored Article
– Disclosures on Your Site and Social Platforms
Module 7:
– Developing Trust With the Sponsor
– Tracking Results and Providing Reports
– What to Do When Things Don’t Go as Planned
– Setting Minimums & How to hit those almost every time
Module 8:
– Maintaining Regular Communication with Sponsors
– Scaling Sponsorship Strategically
– Confidentially Raising Your Sponsorship Rates
Publish Sponsored Posts & You Are Done…or go above & beyond
One of the best parts of getting sponsors is that once you have one…delivery is really quite straightforward: Just publish and promote like you do a regular article and that’s it. The only difference is that this particular piece is sponsored.
That’s it. You don’t need to make custom ad placements or anything. It’s however a good policy to over-deliver since there’s a lot of money in repeat sponsors.
Speaking of over-delivering, if you are willing to do a little bit extra and customize unique sponsorship packages and tools (with ChatGPT) like Lindsay reveals in the course…sponsors go nuts over this.
WHO IS THIS FOR?
– This course is NOT for everybody. First, it’s mostly made up of written instruction (with screenshots and some over-the-shoulder videos), making it great for action-takers who aren’t afraid to get their hands dirty. If you’re the type to do nothing and then go online complaining, “OMG!! Sponsorships don’t work,” do us all a favor and skip this course.
This is for you if…
– Your traffic is going down. Important: you need some traffic (About 700 clicks per day) so that brands can be interested in sponsorship deals. But you can make up for it by doing extra promotion of the content… meaning posting it more than once in newsletters and on social media (No need to be an influencer). Note: If you are worried about stats…Lindsay has a secret weapon to hit minimum targets almost every time by using the sponsor’s own money.
– You want more revenue. If your site is doing fine, but want a “Seatbelt” for your income, or you just want to maximize your revenue… all you need is closing a few deals to make this worth it. With strategically timed deals, it can be Q4 money all the time so that you can finally get rid of those feast and famine cycles.
– Newcomer who wants to launch their site. Fair warning: This course is for people who already have a site with traffic. But if you don’t have a site and want to make as much money as possible while waiting for ads to kick in, this course can be useful to you. You’ll have a leg up designing your site from the ground-up to be a sponsorship magnet
YOU ARE MISSING OUT ON ADDED REVENUE
If you have a site that’s earning from ads, affiliates & products….you are missing out on added revenue. Sponsorships are one of the fastest ways you can add a substantial amount to your site revenue that is totally under your control. Sure, you could offer a service, but not everyone has the skills or likes to sell. Plus, sponsorships are not reliant on algorithms, just a few hours of your time (or your VA time).
So you end up with 3 choices:
– Choice 1: Ignore sponsorships altogether and ignore a new profit pocket for your site. Follow and hang onto Jon Mueller’s every word on X. Hope that things could magically go back to the way they were in, where Google lets you have 2020 levels of traffic & revenue.
– Choice 2: Try to get sponsorships on your own, pray and spray their inbox, and then pull your hair out when you hear crickets, wondering if you actually blew your only chance to make an impression (And you probably did).
– Choice 3: Get pitch & profit and probably land your first paying sponsor in as little as 30 days.
I hope you choose option 3. Get a few paying sponsors for yourself. If your traffic is modest (or has been kneecapped by Google) it’s one of the fastest ways you can monetize your site quickly.
30 days from now, you’ll be happy that you did!
– Tony Hill
P.S: You can always use this to make a quick buck. Want to treat your partner or spoil the kids? Maybe you’ve been eyeing that new phone or laptop? Just get yourself a sponsor or two and go ahead, guilt-free. Do it every time you want something nice.
This is the kind of freedom an extra profit center gives you!
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