Shane Melaugh – Audience from Scratch

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Shane Melaugh – Audience from Scratch

What if Your Business Had an Audience of Dedicated Fans Who Can’t Wait to Buy Everything You Create?
​Yes, it is possible! Serial entrepreneur Shane Melaugh finally reveals the complete system for how to do it:
​​No paying for expensive ads
​No endless posting on social media
​No tricks, loopholes or passing fads that suddenly stop working and leave you high and dry.
The reality lived by 90%+ of online entrepreneurs is different from the dream. VERY different…

When we start building an online business, we dream of how great it will be to have a business that works while we’re sleeping, to be free from a strict work schedule and tyrannical bosses… to be able to work from cozy coffee shops or while sitting on a beach, perhaps.

More importantly: to be free.

To have freedom over our work, over our schedule, over our time. To be free to do meaningful, self-directed work that we actually enjoy doing. To bring something of real value to the world.

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It’s a beautiful scenario we paint in our minds, isn’t it?
We don’t dream of staring at a screen all day, every day.
We don’t dream of work that never ends, that creeps into every corner of our lives…
We don’t dream of an endless grind of learning new things, trying new things, putting ourselves out there and being disappointed, over and over again.
But that’s the reality most entrepreneurs face. We didn’t sign up for this, but this is what we got.
If you asked the younger version of yourself, from a few years ago, they’d expect that you should be successful by now. That was the plan, wasn’t it? You should have a thriving online business by now. You should have a website that gets lots of traffic, a growing list of email subscribers, followers, fans…
But somehow, that “figuring things out” phase seems to draw out forever.
BONUS
​Challenge44: The Shortest Path to Excellence
​“Challenge44” sounds pretty strange, right? To explain what this is, I need to tell a story:
In 2015 I was faced with a problem.
My business was growing fast and I needed to hire a marketing team, so that I could offload some of the marketing work I’d been doing on my own.
But hiring was a frustrating experience. I found that the candidates I interviewed lacked the kinds of skills and mindset I was looking for. They were all operating in the “treadmill” paradigm. They were from within the system and I couldn’t see how I could get them to fit my unconventional approach.
So, I decided to run an apprenticeship program. For 3 months, I worked intensely with a small group of people to teach them my way of marketing an online business.
It worked!
​In fact, it worked so well that I used this apprenticeship model several times more, to get people’s skills upgraded in record time. By now, I have a lot of hands on experience in turning someone from an average content creator into an excellent content creator.
​Challenge44 is distilled out of all my experience teaching marketing skills in intense learning environments.
​Challenge44 is:
1
​My answer to the question: “how can I learn to make outstanding content?”
2
​The fastest way to go from “meh” content that no one cares about to “OMG” content that grows an audience of fans.
If you want to seriously level up your content creation game or you want someone on your team to level up their content creation game, have them do Challenge44, following the Audience from Scratch principles.
Why am I telling you all this?
Because Challenge44 is included in the Audience from Scratch course, at no extra cost.

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