I’ve created and launched several 6- and 7-figure businesses over the last 10 years, from scratch, on a shoestring budget.

Over the years and across many successes and failures, I’ve learned one indisputable truth:

Words on pages matter.

If you want a successful online business, there are hundreds of things you could focus on, but at the end of the day, you have to have the right words on your website.

Words matter more than images & design. MUCH more.

The right words have the power to skyrocket your business growth… and nothing gets that done better than a well crafted SALES PAGE.

I have personally written dozens of sales pages for businesses ranging from online courses to software and SaaS.

And I’ve trained up and worked with marketing teams, overseeing the creation of countless sales pages, landing pages and funnels.

During all this, I’ve been keeping careful track of what works and what doesn’t.

And finally, I was able to create a simple, proven blueprint. A system that I follow every single time I write a new sales page… so I never have to worry about whether I’ve given it my best or not.

Now, for the first time, I’m making my Sales Page Blueprint available for you.

Why Your Sales Pages Are Leaking Profits Like A Rusty Bucket

As I write this, I’m thinking back to all the products I’ve launched throughout my career… and all the sales pages I’ve published.

It wasn’t always easy for me. In fact, I remember clearly how confused and overwhelmed I felt the first time I had to write a sales page for a product.

What exactly should I write here?

In what order should I present my points?

How am I supposed to write something that will make someone want to buy my product?

If you’ve ever sold something online, I’m sure you can relate.

Now, with everyone (and every business) coming online over the last two decades, it’s becoming increasingly more challenging to “get the sale”…

It’s not enough to have a good product. It’s not enough to mean well.

You need to make your product stand out. And you need to be able to convey the value of your offer effectively…

…and quickly.

Because people’s attention spans are getting shorter. If you can’t communicate your product’s value effectively in the first 2-3 seconds you have a visitor’s attention… you’re leaking profits from every sales page.

For a while I struggled through this new reality… time and time again, I had to realize that what worked before no longer worked today.

I followed all the typical marketing and copywriting advice… and got mediocre results.

I knew I needed to go back to the drawing board.

Is there a better way..?

Around that time I’d been watching many other online marketers and entrepreneurs slowly fizzle out as they failed to adjust, but I also started to notice a trend…

Successful Sales Pages Are Filled With Insight, Clarity, & Evocative Value Propositions.

And so I began to learn…

Get Shane Melaugh – Sales Page Blueprint download

I soaked up everything I could and I started to rely on the real world experience of what was working instead of on old books.

I started paying close attention to highly successful, highly profitable businesses that WEREN’T relying on the typical loud, over-hyped promises of quick results. I was discovering a world beyond that of classic, direct-response copywriting.

And most crucially: I wrote sales pages. Many sales pages.

I ran A/B tests and wrote, re-wrote and tweaked sales pages, even when they were already performing excellently.

And it paid off:

For one of my products (an online productivity course), I poured everything I learnt into the sales page and tested it.

This simple sales page generated over $63,809 in its first year.

And here’s what’s even better: it did so from only around 15,000 visitors. That means each visitor who hit that sales page was worth $4.25!

And that includes cold traffic.

From that moment on I refined and perfected the craft of creating sales pages that sell (without using sleazy sales tactics or manipulative persuasion techniques) and I’ve used that exact formula to grow sales in every business I’ve participated in since.